Creating content is an integral part of any modern marketing strategy but it's a continuous challenge for those who do not have enough resources and expertise to create content at large scale Let's see how to go about massively creating content with less time and effort.
The key is to implement user-generated marketing strategy. This works by encouraging your users to help create valuable content for you. User generation allows you to source content created by your customers that relates to the equity of your brand. In essence it is third party type content that works as free advertising.
Let’s look at some of the tips for user-generated content marketing in 2020:
Make your Audience Part of your community :
To get users to create content and value for your business, you should first have a reason for them to do so. Tap into their desires to be part of a community. In engaging with your audience you must start encouraging other users to join in on the conversation Understand your audience so that you know which theme and subjects fuel their interests in creating content. Creating an online community participation only happens when you create an incentive for doing so. You must also set standards and values that your users should follow and adhere to. Let your audience be themselves and let them create what they wish for.Reviews
Your potential customers must believe that the product/ services you are offering are reliable and useful to them. This is possible when they see that your existing customers are satisfied with your product. So, brands must encourage their customers to leave genuine feedback whenever possible. User-generated reviews are important as over 70% of consumers look for a product review before making a purchase decision.Allow customers to write reviews on social media platforms, the brand's website, or review sites like Yelp, Google, etc. You can motivate your consumers with coupon code, gift cards, etc.
Hashtags
One of the best ways to get user-generated content and increase your social presence is by creating unique hashtags for your brand and encourage your audience to posts using your hashtag.Brands can run hashtag campaigns or contests which have turned out to be very effective in targeting audience, building brand awareness and also in boosting sales in a short period of time.
User-generated content is more likely to be noticed on social media. Let's look at some of the examples of hashtag campaign that made a splash on social media
#DoUsAFlavour Campaign
Multinational food and beverage company PepsiCo ran a hashtag campaign for its iconic lays potato chip brand #DoUsAFlavour wherein they asked users to share their ideas for a new chip flavor and win $1 million for the winning flavor. This influenced Millions of people to share their ideas using the hashtag and the brand was successful in maximizing reach and in increasing sales.
#ShotOnIphone
There was a time when there were complaints about camera capabilities for pictures clicked in low light. iPhone fixed the issue with a high-quality camera for iPhone 6 and after fulfilling the audience's needs launched a campaign and asked users to share pictures and videos from their iPhones in low light. The campaign went viral, from this “Apple” not only showed its improved quality but gained customers faith and hence the sales were automatically increased.
This way brands can come up with innovative ideas and encourage users to participate in their hashtag campaign and become a part of their brand.
