How to choose the best social media aggregating tool?

As we all have now come to the realization of how social media is so important and is the number one activity on the web at this time.

Why not start recognizing the methods to use it to our business’s advantage?

With the help of social media aggregators, one can display real-time social media feeds on their websites or even at digital screens on digital screens at their events. But the question comes in mind 

What exactly are these social media aggregators?

As the name speaks of itself ...social media aggregators are tools that collect and curate content and posts from your different social media platforms into one single feed. These tools gather feeds through a particular hashtag, handles, and mentions. Basically the aggregators are management tools that allow you to manage your social media platforms in one place.

Social media aggregators could come handly for you to market your business or product by increasing your social reach, brand loyalty, trust, and sales.

But before you start evaluating different social media aggregator tools you must recognize the type of aggregating tool that your business requires.

Is it your own social channel profile/handle that would help you boost up your sales or is the User-generated content that helps you achieve your marketing goals?

Once you identify the best fit for your business, you can start looking at different tools based on the aggregation type that they provide and explore their features in detail.

What you should look into social media aggregation tools before choosing them?

Compatibility - First and foremost the aggregator you want to opt for must be compatible with all the social media platforms that are important to you. For example- it must be compatible with major platforms like Twitter, Facebook, LinkedIn, Instagram.


Moderation feature - If you plan to show your social media feeds in real-time moderation feature is quite an important feature, as the internet is full of troll these days. If people are posting using your hashtags then there are changes to get inappropriate content. The ability to moderate is you can approve the posts before making them public saving your business from negative content.

Analytics- We always want to know how are social media aggregator performed. With built-in analytics, one can generate reports of their performance and it helps in managing better results.

Pricing - The most important factor to consider when you are opting for social media aggregators is the price. Some of the social media aggregators are too overpriced according to features they offer. Hence, one must take full advantage of the free trial period and evaluate the aggregator properly before making a purchase.

Best Social Media Aggregator Tools

Taggbox

Taggbox seems to be the coolest social media aggregator tool, it gathers user-generated content from different social media platforms. With Taggbox you can collect your Facebook page’s post and create a dynamic feed to embed it on your website.

This Social aggregator offers you a wide range of customizable options to make your feed look pretty and enticing. You can add different themes, backgrounds, change font styles and colors of feed. The tool also lets you add your own brand logos. Another feature is the Moderation panel which allows the user to manually approve posts before making them public or filter their posts. With Taggbox users can add collaborators to their account, check analytics. There are additional options like UGC rights management, custom CSS, custom posts, etc. Taggbox price is quite affordable, also you can also create a free trial in the beginning to test out all the features.

Walls.io

Walls.IO is a platform where you can gather all your social channels to engage with your audience as well as spread awareness for your brand.

You can use it for Events, hashtag campaigns, and for your brand’s website.

Walls.io allows you to collect, moderate, and style your customized wall to display or embed on the website.

However from the pricing perceptive: The paid plans at walls.io start from $250/month with limited social media channels access (5) and a free forever plan which allows access to only 1 social media channel.

Tagboard

Tagboard is the solution for you if a hashtag campaign is what you’re looking for.

This platform is a popular choice among event organizers and brands that host hashtag campaigns. You can customize your tagboard social wall choosing from different styles that are suitable for all screen sizes. Overall it is a smart choice for Hashtag post aggregation. However, if you’re looking for a White label solution you might have to go heavy on your budget and purchase the Enterprise package.

TINT

Tint is one solution where you can bring all your content and share it with your audience at every touchpoint.

Tint supports requesting UGC rights, creating shoppable storefronts, and creating dynamic displays.

It is a good solution for resellers as it allows white label solutions where you can create your own pricing plans for clients. However, for individual level pricing-the details are not disclosed on the website and you will have to be connecting with Tint personally for that.

Conclusion

So, select any of the social media aggregators that fulfill your requirements and start enhancing user engagement, sales and conversions for your brand.