UGC Marketing Tips For 2020

Creating content is an integral part of any modern marketing strategy but it's a continuous challenge for those who do not have enough resources and expertise to create content at large scale Let's see how to go about massively creating content with less time and effort.

The key is to implement user-generated marketing strategy. This works by encouraging your users to help create valuable content for you. User generation allows you to source content created by your customers that relates to the equity of your brand. In essence it is third party type content that works as free advertising.

Let’s look at some of the tips for user-generated content marketing in 2020:

Make your Audience Part of your community :

To get users to create content and value for your business, you should first have a reason for them to do so. Tap into their desires to be part of a community. In engaging with your audience you must start encouraging other users to join in on the conversation Understand your audience so that you know which theme and subjects fuel their interests in creating content. Creating an online community participation only happens when you create an incentive for doing so. You must also set standards and values that your users should follow and adhere to. Let your audience be themselves and let them create what they wish for.

Reviews

Your potential customers must believe that the product/ services you are offering are reliable and useful to them. This is possible when they see that your existing customers are satisfied with your product. So, brands must encourage their customers to leave genuine feedback whenever possible. User-generated reviews are important as over 70% of consumers look for a product review before making a purchase decision.

Allow customers to write reviews on social media platforms, the brand's website, or review sites like Yelp, Google, etc. You can motivate your consumers with coupon code, gift cards, etc.

Hashtags

One of the best ways to get user-generated content and increase your social presence is by creating unique hashtags for your brand and encourage your audience to posts using your hashtag.

Brands can run hashtag campaigns or contests which have turned out to be very effective in targeting audience, building brand awareness and also in boosting sales in a short period of time.

User-generated content is more likely to be noticed on social media. Let's look at some of the examples of hashtag campaign that made a splash on social media

#DoUsAFlavour Campaign
Multinational food and beverage company PepsiCo ran a hashtag campaign for its iconic lays potato chip brand #DoUsAFlavour wherein they asked users to share their ideas for a new chip flavor and win $1 million for the winning flavor. This influenced Millions of people to share their ideas using the hashtag and the brand was successful in maximizing reach and in increasing sales.

#ShotOnIphone
There was a time when there were complaints about camera capabilities for pictures clicked in low light. iPhone fixed the issue with a high-quality camera for iPhone 6 and after fulfilling the audience's needs launched a campaign and asked users to share pictures and videos from their iPhones in low light. The campaign went viral, from this “Apple” not only showed its improved quality but gained customers faith and hence the sales were automatically increased.

This way brands can come up with innovative ideas and encourage users to participate in their hashtag campaign and become a part of their brand.

Display UGC on Websites/Events

Don't just let your users create content. Share them on your pages and websites. People love shout-outs and seeing their content being reposted or displayed. You can aggregate user-generated hashtags, mentions posts from different social media platforms like Instagram, Facebook, Twitter, etc then and create a single social feed with all your UGC content in one place. You can later embed this feed on your websites or can display on large screens during your events. This can be done by using social media aggregators like Taggbox which offers features like customization, moderation, UGC rights management, shoppable feeds, analytics, and many more. By using social media aggregators you can automatically update your websites with fresh UGC content which looks attractive and helps in building social proof, trust, and driving more traffic.

Video content

Videos are always effective to grab attention and User-generated videos are more likely to be shared and go viral. It connects people in such a way that other media can't. With UGC videos your products can achieve originality which will help in giving credibility to your brand. You can integrate audience-trusted insights, genuineness, and boost your brand image. Over the years Marketing via UGC videos has been proved better than the traditional ones, as when your customers create content for you it is more noticeable.

Conclusion

Crafting a user-generated marketing strategy allows you to engage and co-create content with your audience. It helps you harness those who value you and your brand. So start using the above UGC Marketing tips and build authenticity, reliability, and transparency for your brand.

Email Marketing Tips For Smart Marketers 2020

Email marketing is the life of brands and E-commerce businesses but if used the wrong way it won't generate any sales. Some of the companies are driving the majority of their sales from E-mail marketing. That's how powerful it is. Times are changing so how do you as a marketer keep up? What you must do to make sure your marketing messages make an impact?

Here are some tips for email marketing for staying ahead of the curve this year:

Be authentic and transparent

The audience is savvier then they have ever been. Authenticity and transparency has always been seen as highly valued in marketing, but now the stakes are higher than ever in the past consumers may have tolerated inconsistent message or a lackluster mission statement in exchange for a "good deal" that is simply not the case anymore. With the ease and availability of countless options and alternatives out there, you can no longer afford to hide behind the faceless front that was once the internet.

Your customers want to know who you are what you stand for and how you do things. Study says 86% of consumers say that authenticity is a key factor in their purchasing decision 73% of consumers would pay more for a product of the company behind it promises transparency.

Use stories

Stories build relationship with people and help build trust

When the subscribers look at your emails they just see text and are unable to relate.

Stories will always be one of the best ways to create connections that evoke emotion and inspire action. Start telling more real, relevant and relatable stories in your emails no matter how much technology changes and evolves.

UGC for Marketing

As we have seen UGC doing wonders for the brand on its social media platforms, websites, virtual events, etc. Then why not use user-generated content for email marketing as well? Visual content in emails drives the attention of people and make them interested in going through your content. Also, UGC content being unbiased, and based on the true experiences of customers is more trusted by people. Therefore, brands can show the content posted by customers who are satisfied with their services bu collecting user-generated content from different social media platforms in a single feed. This feed can be further shared in the emails to showcase the popularity and authenticity of the brand. For aggregating user-generated content social media aggregators like Taggbox prove to be the best as these tools offer customization, moderation, and analytics features and help you in creating a dynamic and attractive social wall.

Quality not frequency

Email marketing is a powerful technique for promoting and communicating with your audience. But frequently sending emails every other day will never help. This way it’s rare that emails actually get into the inbox, as they mostly end up getting into spams and promotion tab. So, create quality emails by which your subscribers relate and also try to understand in what ways they respond to your mails.

Invite them to your social media

Building a communication bridge between the audience and the brand is important. So you need to keep continuing the conversation with your people and stay connected with them in order to engage and build trust. You can achieve this by encouraging them to connect with you via social media. Start including your social media profiles in email and ask them to keep in touch.

Call to action 

Once you have grabbed your audience's attention with your quality content there must be a way for them to reach you easily. You must have a clear call to action button or link that shows where exactly to reach for more information or to take action like purchasing/registering. CTA helps in improving conversions.

Keep your mail precise

People receive lots of emails every day and as everyone is busy they prefer short and precise emails rather than the gigantic ones. Short mails help in communicating and delivering your messages conveniently.

Conclusion

So, here were some of the important tips that digital marketers must integrate into their email marketing strategies. Enhanced engagement among your target audience creates a sense of trust and credibility and E-mail marketing does that for you.

How to choose the best social media aggregating tool?

As we all have now come to the realization of how social media is so important and is the number one activity on the web at this time.

Why not start recognizing the methods to use it to our business’s advantage?

With the help of social media aggregators, one can display real-time social media feeds on their websites or even at digital screens on digital screens at their events. But the question comes in mind 

What exactly are these social media aggregators?

As the name speaks of itself ...social media aggregators are tools that collect and curate content and posts from your different social media platforms into one single feed. These tools gather feeds through a particular hashtag, handles, and mentions. Basically the aggregators are management tools that allow you to manage your social media platforms in one place.

Social media aggregators could come handly for you to market your business or product by increasing your social reach, brand loyalty, trust, and sales.

But before you start evaluating different social media aggregator tools you must recognize the type of aggregating tool that your business requires.

Is it your own social channel profile/handle that would help you boost up your sales or is the User-generated content that helps you achieve your marketing goals?

Once you identify the best fit for your business, you can start looking at different tools based on the aggregation type that they provide and explore their features in detail.

What you should look into social media aggregation tools before choosing them?

Compatibility - First and foremost the aggregator you want to opt for must be compatible with all the social media platforms that are important to you. For example- it must be compatible with major platforms like Twitter, Facebook, LinkedIn, Instagram.


Moderation feature - If you plan to show your social media feeds in real-time moderation feature is quite an important feature, as the internet is full of troll these days. If people are posting using your hashtags then there are changes to get inappropriate content. The ability to moderate is you can approve the posts before making them public saving your business from negative content.

Analytics- We always want to know how are social media aggregator performed. With built-in analytics, one can generate reports of their performance and it helps in managing better results.

Pricing - The most important factor to consider when you are opting for social media aggregators is the price. Some of the social media aggregators are too overpriced according to features they offer. Hence, one must take full advantage of the free trial period and evaluate the aggregator properly before making a purchase.

Best Social Media Aggregator Tools

Taggbox

Taggbox seems to be the coolest social media aggregator tool, it gathers user-generated content from different social media platforms. With Taggbox you can collect your Facebook page’s post and create a dynamic feed to embed it on your website.

This Social aggregator offers you a wide range of customizable options to make your feed look pretty and enticing. You can add different themes, backgrounds, change font styles and colors of feed. The tool also lets you add your own brand logos. Another feature is the Moderation panel which allows the user to manually approve posts before making them public or filter their posts. With Taggbox users can add collaborators to their account, check analytics. There are additional options like UGC rights management, custom CSS, custom posts, etc. Taggbox price is quite affordable, also you can also create a free trial in the beginning to test out all the features.

Walls.io

Walls.IO is a platform where you can gather all your social channels to engage with your audience as well as spread awareness for your brand.

You can use it for Events, hashtag campaigns, and for your brand’s website.

Walls.io allows you to collect, moderate, and style your customized wall to display or embed on the website.

However from the pricing perceptive: The paid plans at walls.io start from $250/month with limited social media channels access (5) and a free forever plan which allows access to only 1 social media channel.

Tagboard

Tagboard is the solution for you if a hashtag campaign is what you’re looking for.

This platform is a popular choice among event organizers and brands that host hashtag campaigns. You can customize your tagboard social wall choosing from different styles that are suitable for all screen sizes. Overall it is a smart choice for Hashtag post aggregation. However, if you’re looking for a White label solution you might have to go heavy on your budget and purchase the Enterprise package.

TINT

Tint is one solution where you can bring all your content and share it with your audience at every touchpoint.

Tint supports requesting UGC rights, creating shoppable storefronts, and creating dynamic displays.

It is a good solution for resellers as it allows white label solutions where you can create your own pricing plans for clients. However, for individual level pricing-the details are not disclosed on the website and you will have to be connecting with Tint personally for that.

Conclusion

So, select any of the social media aggregators that fulfill your requirements and start enhancing user engagement, sales and conversions for your brand.

Social Media Aggregator - What is it and Everythign Else You Should Know About it

Social media aggregators are the next big thing in digital marketing and branding! Everyone who is interesting in content marketing and believes in the power of user generated content marketing is using social media aggregator tools to leverage user trust and brand popularity!

What is a Social Media Aggregator ?

A Social Media Aggregator tool is powerful software application which lets you collect, curate and display social media content from different social platforms like Facebook, Instagram, Twitter, Youtube and much more and also let's you display all of this data on large digital screens or websites. 

Isn't it cool to display user generated real content to show your brand image instead of writing lengthy in depth articles written by marketers? 

Different Types of Social Aggregators:

There are many type of social feed aggregators present in the market these days:

1. Facebook Aggregator
2. Instagram Aggregator
3. Twitter Aggregator
4. Linkedin Aggregator
5. RSS Feed Aggregator
6. News Aggregators, Etc!

How to use a Social Media Aggregator:

Using a social network aggregator is really simple, you have to choose a social media aggregator tool like Taggbox and rest will be done by the tool itself!

How to Choose the Best Social Media Aggregator

Choosing the best social media aggregator from a number of options present in the market can be really tricky at times, here are a few tips to choose the best one!

1. Number of Platforms It Aggregates With: Before finalizing a social aggregator the user must confirm that the tool they are about to choose is providing a facility to aggregate almost all the social platforms available
2. Themes and Customization Options:  The social feed aggregator you are about to choose must provide you different and attractive theme options to beautify your social media wall and there must be enough options to customize your social wall according to your website or event theme. 
3. Moderation Options: Your social network aggregator must provide you with moderation options to curate the feeds you are about to display on your website or a live event. 
4. Profanity Filters: Profanity filers play a vital role in live event displays, any bad comment or bad post can be filtered and stopped from going live using profanity filters, your tool must have this option.
5. Pricing: Pricing plays an important role in any purchase comparison, your social media aggregator tool must have an effective pricing model!

Some of the best social media aggregators:

1. Taggbox.com
2. Curator.io
3. Tintup.com
4. Juicer.io
5. Walls.io

Best UGC Tools - User Generated Content Tools for 2020

Wondering what are UGC tools and which UGC tool will be best for your marketing in 2020? You just landed on the perfect page for knowing this, as in this blog post we are going to discuss what exactly are UGC tools, which are the best UGC tools and a secret tip!!

So without wasting much time, let's jump directly on understanding what exactly is a UGC tool?

What is a UGC tool?

Before understanding what is a UGC tool, let's first understand the meaning of user generated content (UGC). User generated content refers to any type of content which is created and shared by users of the brand, rather than the brand marketers themselves! Reviews, hashtag campaigs, testimonials, UGC galleries etc are few examples of UGC.

UGC tools are the software of web apps which let you you encourage, create, manage, get rights, and use this user generated content across your marketing touchpoints, hence this marketing is referred as UGC marketing. 

Best UGC Tools to Use in 2020

#1 UGC Contest Tools

These UGC tools let you create amazing UGC contests which help you encourage users to create UGC for you, really simply!

#2 UGC Aggregation Tools

These UGC tools let you aggregate user generated content from various channels like social media or blogs so that you can use this UGC across your marketing touchpoints. 

#3 UGC Analytic Tools

These UGC tools will help you understad the performance of your UGC campaigns so that you can magnify your UGC marketing performance.

#4 UGC Rights Management

UGC rights management tools let you be safe against all the legal actions that a user might take if you use the content produced by them without there will. Basically it provides rights over the UGC, and that too very easily!!

#5 UGC Marketing Platforms

These are the "power tools", UGC marketing platforms like Taggbox allow you to collect, curate, moderate social media UGC via hashtags, metions, accounts, locations, rss feeds etc from allmost every social media platform, it's social media suit is so vast that it includes almost every social channel, be it Facebook, Instagram, Twitter, Linkedin, Tumblr, Pinterest etc where all of your audience is!

Along with these major social networks, Taggbox suit includes enterprises social networks like Slack, Yammer, Facebook work place etc.

Not only this, 

Taggbox Social Wall allows you to customize this aggregated content into an amazing 'social wall' and gives you power to display it almost anywhere, digital screens at events and venues, TVs, digital signages, Websites, Emailers, social ads, DOOH advertisements etc. 

If you are wondering what rights, Taggbox takes care of that too! Taggbox UGC Rights Management gives you all the powers to use this amazing user generated content anywhere in your marketing and branding activities!

This UGC tool has powered the marketing touchpoints of almost every big brand like Facebook itself! Every challenge of UGC is taken cared of by Taggbox . 

UGC Tools are very powerful, one who knows how to leverage the power of UGC must start doing it today, because people trust people, relations are build on trust, realtionships drive business and hence money money money!!

Instagram Aggregator - The New Age Tool for Event Organizers

Earlier in events, we used to find many printed hoardings and banners of a brand set by the organizers for promotional purposes.

Today, we have highly advanced technologies and tools that can give even better results than the offline promotion can, that also in just a few minutes with way fewer efforts.

All that it requires is a social media aggregator tool.

In the case of marketing especially, social media is one of the main reasons behind its digital transformation. And Instagram is one of the most liked social media networks today.

Apparently, event organizers in every next generation will find newer possibilities to promote the brands. Instagram aggregators one of those latest possibilities we are going to discuss ahead in this blog.

What is Instagram aggregation?

Instagram aggregation is all about extracting the niche and interactive content available on Instagram.

The use of aggregated content depends on the user, that he uses it for only displaying on walls in big events or he has some other plans like embedding that content to any business website and make it shoppable.

Nevertheless, to aggregate the content from Instagram, one would require an Instagram aggregator for sure.

Check out some latest/new-age Instagram aggregators that are nowadays being used by the event organizers-

Best Instagram aggregators

Tagboard

Tagboard is a social media aggregator that actually fetches content by applying hashtags only.

It is capable of tracking hashtags set for your event especially and also can display them with the comments on it.

Here also, the event organizer can control and curate the content he wants to display accordingly.

Along with its web-based format, it comes with the Android and iOS support as well, which makes it a mobile-friendly aggregator too.

Thus, Tagboard is simply a useful Instagram aggregator, especially for events.

Taggbox

Taggbox is a social media aggregation tool that can easily aggregate data from Instagram. It allows you to fetch the content either through #hashtags, @username or mentions.

It creates an Instagram feed then and will allow you to curate that with its ‘moderation’ feature.

With moderation, you can either manually or automatically restrict the type of content you don’t wish to show in your event.

Further, it allows you to personalize the content with some customizable options like ‘themes, font styles, pop-up feature’ for any special post you want to highlight, and many more interactive options like ‘custom CSS’ and ‘text-decoration’.

Before displaying the Instagram content in your event, it also allows you to preview the feed prepared as a dummy wall with an option to set the time to update the real-time content i.e. getting fetched from Instagram.

The user-generated content from any social media network keeps changing every second.

With Taggbox’s premium version, you can get the shortest update time facility and keep your audience with your event.

Eventifier-

Eventifier is no other than the before-mentioned social media aggregators, but there is one thing that makes it different from others. It allows re-using the content fetched from social media, even after the event/conference/meeting is over.

It is good for keeping the content alive that is generated during the event, even after it gets over.

As you can repurpose the user-generated content from Instagram for future events and keep the audience engaged with you or your events always.

Eventifier is the best tool to archive social media content and raise the user-engagement higher by reusing the aggregated content with a different approach.

Sprinklr-

Sprinklr is believed to be the first unified customer experience management platform to provide enterprise social wall software.

It is an all in one social media management tool with maximum opportunities like displaying walls in events, embedding the user-generated content on a business website, etc.

With it, you can also advertise and manage social media content simultaneously. Advertising is one of the most

As far as Instagram aggregation is concerned, with Sprinklr, now an organizer can remove or show the comments from the Instagram post and can give the social wall a smooth slideshow look.

You can very interactively drive your Instagram traffic by displaying in events and can raise your fan participation effectively through it.

LAST WORDS

Social media has become a daily thing for us. In which, especially Instagram is counted in the most liked social media networks.

Though every social media network has its own benefits but Instagram is believed to have the best quality content as far as only images are concerned.

And images are the most preferred out of any visual form of content including videos, infographics, images, and text and that makes it more suitable to be displayed in events than any other social media network.

Back Earlier then, there happened to be very limited platforms to bring your thoughts in front of anyone. And today we have more than sufficient ways to interact with anyone.

Similarly, every next-generation finds some unique and better possibilities than their predecessors.

Top 10 Social Media Wall Tools for 2019

In our previous article we provided the limelight on "what social media walls and how using a social wall in event can boost the engagement". Today, we are going to provide focus on the best social media wall tools which can be considered to be used in 2019. So, without wasting much time let's jump directly upon the best social media wall for events.

Best Social Media Walls for Events

#1 Taggbox 

Social media wall for events by Taggbox are so far the best social wall tool because of it's good pricing model, amazing themes and powerful customization features. Moreover the profanity filters and moderation options make the Taggbox social wall is a must try option if you are looking for a smooth and amazing social wall for your event.  

#2 Everwall 

EverWall is also a reliable social media wall for your next event. EverWall is a social wall which is not only reliable but also it also provides you with a large number of theme options and is very cost effective too. 

#3 Walls.io

Walls.io is yet another social wall for events which is being trusted the most by users just because of the effective pricing model and customization options which it offers. 

#4 Tintup

Tintup is also a popular and robust UGC platform for events, Its smooth user interface and wall flow has finally made it to our list of best social media walls. It's a must try option if you are looking for a powerful UGC social wall for your events. 

#5 Curator

With Curator you can organise your thoughts visually, refine your visual story telling, collect inspiration, create mood boards and export them to PDF or share them directly in the app, prepare and make presentations, collaborate on visual reference library.