Email Marketing Tips For Smart Marketers 2020

Email marketing is the life of brands and E-commerce businesses but if used the wrong way it won't generate any sales. Some of the companies are driving the majority of their sales from E-mail marketing. That's how powerful it is. Times are changing so how do you as a marketer keep up? What you must do to make sure your marketing messages make an impact?

Here are some tips for email marketing for staying ahead of the curve this year:

Be authentic and transparent

The audience is savvier then they have ever been. Authenticity and transparency has always been seen as highly valued in marketing, but now the stakes are higher than ever in the past consumers may have tolerated inconsistent message or a lackluster mission statement in exchange for a "good deal" that is simply not the case anymore. With the ease and availability of countless options and alternatives out there, you can no longer afford to hide behind the faceless front that was once the internet.

Your customers want to know who you are what you stand for and how you do things. Study says 86% of consumers say that authenticity is a key factor in their purchasing decision 73% of consumers would pay more for a product of the company behind it promises transparency.

Use stories

Stories build relationship with people and help build trust

When the subscribers look at your emails they just see text and are unable to relate.

Stories will always be one of the best ways to create connections that evoke emotion and inspire action. Start telling more real, relevant and relatable stories in your emails no matter how much technology changes and evolves.

UGC for Marketing

As we have seen UGC doing wonders for the brand on its social media platforms, websites, virtual events, etc. Then why not use user-generated content for email marketing as well? Visual content in emails drives the attention of people and make them interested in going through your content. Also, UGC content being unbiased, and based on the true experiences of customers is more trusted by people. Therefore, brands can show the content posted by customers who are satisfied with their services bu collecting user-generated content from different social media platforms in a single feed. This feed can be further shared in the emails to showcase the popularity and authenticity of the brand. For aggregating user-generated content social media aggregators like Taggbox prove to be the best as these tools offer customization, moderation, and analytics features and help you in creating a dynamic and attractive social wall.

Quality not frequency

Email marketing is a powerful technique for promoting and communicating with your audience. But frequently sending emails every other day will never help. This way it’s rare that emails actually get into the inbox, as they mostly end up getting into spams and promotion tab. So, create quality emails by which your subscribers relate and also try to understand in what ways they respond to your mails.

Invite them to your social media

Building a communication bridge between the audience and the brand is important. So you need to keep continuing the conversation with your people and stay connected with them in order to engage and build trust. You can achieve this by encouraging them to connect with you via social media. Start including your social media profiles in email and ask them to keep in touch.

Call to action 

Once you have grabbed your audience's attention with your quality content there must be a way for them to reach you easily. You must have a clear call to action button or link that shows where exactly to reach for more information or to take action like purchasing/registering. CTA helps in improving conversions.

Keep your mail precise

People receive lots of emails every day and as everyone is busy they prefer short and precise emails rather than the gigantic ones. Short mails help in communicating and delivering your messages conveniently.

Conclusion

So, here were some of the important tips that digital marketers must integrate into their email marketing strategies. Enhanced engagement among your target audience creates a sense of trust and credibility and E-mail marketing does that for you.